For the last five decades, Florim has been setting the pace of technological evolution in the ceramic industry. In the early 1960s, Giovanni Lucchese, founder of what was then Floor Gres and is now the Florim Group, introduced the production of high-temperature extruded Klinker tile in a sector that was still focused on double-fired red-body tiles. As a result, it was Floor Gres that introduced Italy’s ceramic district to the first “salt and pepper” tiles — strong, durable tiles suitable for both indoor and outdoor use. Today, the firm manufactures porcelain tiles for every type of surface in architecture, interior design and building construction. Its dedication to research, innovation and social responsibility has distinguished it as a key leader in the ceramics world.